When someone searches for your property, either on Google or using Google Maps, Google's business listing for your property appears down the right hand side.
To start with, your listing contains only general contact information that Google "reads" from your website, and what it knows from it's search archives.
If you 'claim' and can verify ownership of your google listing from the bottom right link, several things become possible.
Firstly, you can add additional information by way of your chosen photographs, opening hours and so on.
But more importantly, after you verify ownership it will become eligible to be matched with the data in Caterbook's Google hotel feed, which will soon send pricing and availability to Google.
Look back briefly at the first image of the Google listing from one of the major hotel chains. You'll see a widget to compare pricing with a number of links to OTA's underneath. Here, a Google visitor can book the property on the OTA, and commission will be charged as usual.
In contrast, here is a local property who have verified their listing and now, under "All options", you'll see the link to the property's own "Official website", with a price lower than the listed OTA price.
This link lands the visitor on the property's OWN WEBSITE or their pop up booking engine, where the booking takes place COMMISSION FREE.
These bookings will soon be imported to your Caterbook calendar, just like regular website bookings. Caterpay would process a deposit, or verify the card is good, at the point of booking. You don't need any OTA-style account setting up with Google for these free booking links.
Get free booking links!
Google is currently testing our hotel data feed. If you want to receive commission free bookings via Google through your Caterbook web booking engine, then make sure that you or someone at your property has claimed your business listing. Otherwise, the OTA's will take these bookings on your behalf, and charge you for the privilege.
If you DON'T want commission free bookings from Google, please let us know and we will remove you from our data feed.
Our integration could go live at any time in the near future, so we recommend claiming your listing as soon as possible.
For more information, download Google's own Hotel's Guidebook by clicking here.
Note: some Caterbook clients are already receiving Google bookings via TXGB. In less than 3 weeks, during June, one property saved over £110 in OTA commissions.